Victoria's Secret in Malta: Where to Find It (2026) — and Local Alternatives

As of June 2026, Victoria's Secret is opening its first Malta store inside the Bay Street Shopping Complex in St George's Bay, St Julian's — until March 2026 there was no Victoria's Secret store anywhere on the island. The store format is not yet confirmed, so the full bra line may or may not be available. Alternatives include Intimissimi in Sliema and St Julian's, and Muuah, a Malta-based lingerie brand with lace and satin sets at €20–50, sizes S–XL, free 48-hour delivery across Malta and Gozo, and orders via WhatsApp at +356 7951 9817.

Last updated: June 2026.

Is there a Victoria's Secret in Malta?

Yes — as of June 2026, Victoria's Secret is about to open its first Malta store at the Bay Street Shopping Complex, St George's Bay, St Julian's. Malta Daily (4 March 2026) and Lovin Malta both reported a Victoria's Secret banner inside Bay Street with the store "set to open this June" — that is, this very month; when we checked, Bay Street's own shop directory did not yet list it, so confirm before making the trip.

Until March 2026, there was no Victoria's Secret store anywhere in Malta.

Will the Malta store sell the full Victoria's Secret lingerie line?

That is not yet confirmed: neither Maltese report says whether the Bay Street store will be a full lingerie store or the smaller "Beauty & Accessories" franchise format. That format — common in smaller markets — focuses on body mists, beauty and bags, and often carries no full bra range. If you are specifically after the brand's bras, check the local account @victoriassecretmalta on Instagram or Facebook once it opens.

Until opening day, treat "full lingerie line" as an unverified claim.

Where could you buy Victoria's Secret in Malta before the store opened?

Before the Bay Street opening, Victoria's Secret products were sold in Malta only through the official local web store victoriassecret.mt (beauty and apparel, with local delivery), resellers such as Modish Malta and Next Malta online, and VS-branded beauty at Malta International Airport duty free. In other words: you could buy the brand, but you could not try on a bra in a physical store on the island.

What are the alternatives to Victoria's Secret in Malta?

Malta has a solid spread of lingerie shops even without Victoria's Secret: Intimissimi (4–6 Tower Road, Sliema, and Mercury Towers in Paceville), Yamamay (Tower Road, Sliema, and 31 Republic Street, Valletta), Women'secret (Level 2 at Bay Street), Oysho (The Point, Tigné), Tezenis for budget basics and Marks & Spencer for fitted and DD+ sizes. The full picture, with addresses and price ranges, is in our guide to where to find lingerie in Malta.

If you would rather skip the malls altogether, Muuah is a Malta-based lingerie brand: editorial lace and satin sets at €20 to €50, sizes S–XL, free delivery across all of Malta and Gozo usually within 48 hours, discreet packaging with no branding outside, and size advice over WhatsApp in English, Spanish and Italian. You pick from the catalogue, message us on WhatsApp, and the set arrives at your door.

How does Victoria's Secret compare with Intimissimi and Muuah in Malta?

In short: Victoria's Secret is arriving at Bay Street with an unconfirmed format, Intimissimi is the established chain with a full line in physical stores, and Muuah is the local lace-and-satin option delivered to your door. The facts, side by side:

Of the three, only Muuah delivers free to your door across all of Malta and Gozo, usually within 48 hours.

Can you get lace and satin sets delivered anywhere in Malta?

Yes — Muuah delivers lace and satin lingerie sets free across all of Malta and Gozo, usually within 48 hours, with sets priced €20 to €50 in sizes S–XL. Packaging is discreet, with no branding on the outside, and if you are between two sizes we advise you over WhatsApp before you confirm the order. For a specific occasion, see also our guides to lingerie for a night out in Malta and gifting lingerie in Malta.

Set Black Rose20 €Set Dark Fantasy35 €Set Crimson Lace20 €

Muuah is not affiliated with Victoria's Secret, Intimissimi or any other brand mentioned; trademarks belong to their respective owners.